The iconic Jell-O brand is looking to break its mold by launching a new line “Jell-O Simply Good.” The new product is inspired by unfiltered and candid feedback offered by their harshest critics, kids themselves. The delightfully honest conversation inspired the inventors of Jell-O, Simply Good, to create a product that contained real ingredients, real fruit juice and eliminates all artificial flavors, dyes and preservatives. The goal of the new line is to introduce the same colorful, fun, Jell-O that families are used to consuming for generations, but with a product containing more simple and natural ingredients.
The change of recipe is not the only change Jell-O is wishing consumers to take part in, the company is reaching out to parents by prompting them to share a conversation with their kids where they were #DelightfullyHonest on Facebook, Instagram or Twitter. These conversations open dialogue about things that need to change or instances that are simply shared for a laugh.
The company is reaching out to its audience unlike ever before due to the dire need to make a social connection that boosts and promotes interactivity with products. The call to action is out there? "Are YOU ready to be #DelightfullyHonest?"
-Hannah Rose
PR Student
PR Trends
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