CUSTOMIZE YOUR
DEALER DAY LEARNING!
Whether you currently sell UTVs
or are considering adding them
to your dealership, this is your
chance to gain effective tools and
tips to increase profits
9:00 - 10:00 am
Mark Mooney
STREET SMART
DEALERSHIP
MANAGEMENT
WITH BOOK
SMART BACKUP
11:00 am - Noon
Ty Bello
SALES COACHING
IS NOT A TREND,
BUT AN ADVENTURE
FOR UTV DEALERS
Mark Mooney, a 35+ year
veteran of the powersports
industry, has managed dealerships,
improved bottom lines and owned his
own multi-line metric dealership. He
has partnered with many major OEMs
to provide dealership consultation and
UTV sales training. He has delivered
keynotes for OEMs, taught classes on
dealership management, and trained
sales teams throughout the U.S.
10:00 - 11:00 am
Steve Shankin
HOW TO GUIDE
CUSTOMERS
THROUGH THEIR UTV
BUYING DECISION
Steve Shankin’s
entrepreneurial spirit
within the UTV segment
led to him being named
a 2016 Industry Leader by Powersports
Business magazine. His North Carolina-
based company manufactures UTV
accessories and is a UTV design firm that
works with several UTV OEMs. Shankin’s
debut at UTV University in 2016 was met
with such high regard that he was invited
back for a longer session in 2017.
Ty Bello is an
inspirational leader
who is passionate about
serving and cultivating leaders. Bello
is a Registered Corporate Coach
with the Worldwide Association of
Business Coaches and the president
and founder of Team @ Work. With
more than 28 years as a business
professional, he is an industry leader
in coaching of OPE, powersports and
UTV dealerships.
Noon – 1:15 pm
ROUNDTABLE DISCUSSION
WITH UTV INDUSTRY EXPERTS
Hosted by John Kmitta,
Associate Publisher, OPE Magazine
Featuring Dave McMahon,
Executive Editor, Powersports
Business Magazine
John, Dave and other industry experts will
discuss and analyze UTV market retail
sales trends, UTV dealer data and more.
1:30-3:00 pm
DEALER “KICK-OFF” KEYNOTE
Sponsored by Gravely & STIHL
Hear from Alan Beaulieu – one of the
country’s most informed economists
See pg. 5 for details.
(800) 558-8767
3