Tone of voice
Our messaging framework
The UNSW story
In 2024 we established a messaging framework , suitable for all audiences . This framework is designed to complement our tone of voice guidance and both are in support of the guiding principles of our brand idea Collective Progress .
The framework contains an overarching UNSW story , key messages and key benefits for individuals and groups .
Key messages
Features and attributes that make UNSW compelling and distinct .
• Hands : Practical skills and entrepreneurial spirit that turn ideas into positive impact .
• Minds : UNSW is a global top 20 university , where technical and creative minds push the boundaries of human knowledge .
• Hearts : We are a community of optimistic change-makers , shaping a just future for all .
Key benefits
Progress for individuals
• We drive progress , not just for a chosen few , but for everyone .
• We embrace unique potential , nurture excellence and enable individuals in all circumstances to prosper .
• We help tomorrow ’ s leaders unlock their unique potential , channeling passion into careers with impact .
Progress for all
• We drive progress that changes lives in Australia and the world over .
• We are determined to leave the world better than we found it .
• Our community improves the world by progressing environmental sustainability and resilience , social cohesion , health and wellbeing , and economic prosperity for all .
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