Tone of voice
Our messaging framework
The UNSW story
In 2024 we established a messaging framework , suitable for all audiences . This framework is designed to complement our tone of voice guidance and both are in support of the guiding principles of our brand idea Collective Progress .
The framework contains an overarching UNSW story , key messages and key benefits for individuals and groups .
For 75 years , UNSW has driven progress that benefits all , through education and research . We are determined to leave our world better than we found it . Big minds solving big problems . And we ' re only just getting started .
UNSW is a place for those who see problems as opportunities and who aspire to excellence with an entrepreneurial spirit . Those who make extraordinary things happen when technical expertise and creativity work together . It ’ s for people who think differently and share openly , because they know complex problems are never solved in a vacuum .
Together , we help tomorrow ’ s leaders unlock their full potential , channeling their skills and passion into careers with impact . We pioneer research initiatives that lead to real change . Increasing access to clean affordable energy , advancing health care for all , protecting and expanding opportunities for the vulnerable , increasing access to education – we strive for breakthroughs that help everyone live healthier , more sustainable and more equitable lives .
Our community shares a unifying perspective – one of curiosity , openness and informed optimism . We know that the world faces monumental challenges but believe together we can take action to deliver solutions .
At UNSW , we ' ve made incredible progress , but there is more to be achieved . Our sights remain forward .
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