Undergraduate Prospectus 2020 Keele Undergraduate Propsectus 2020 | Page 94

Business and Management | 101
Marketing and Media
BA (Hons)
Why study this course?
This course combines a distinct blend of marketing and media theory with
creative practice. You will have the opportunity to develop cross disciplinary
skills which will enable you to understand and engage with a range of consumer
audiences in different markets.
You will reflect on the ways in which individual and business consumers
are affected by, and drive the development of, a range of marketing and
communications techniques. Looking at this from local, national and
global perspectives, you will explore the role of consumers in society
and will learn how to understand and communicate with them.
You’ll also examine the impact of marketing on the culture of businesses,
governments and other organisations. In the marketing modules you’ll
learn how to plan and implement a successful marketing strategy and
have the opportunity to explore branding and digital marketing. In the
media modules you will learn to become a thoughtful critical media
practitioner, with a range of competencies such as digital production,
and pre and post production skills. You can also enhance your practical
experience by options to take a placement year between years two and
three of your studies.
What will this mean for my future?
The course will equip you with a range of contemporary skills which are
in demand in every type of organisation, not just commerce and industry
but also the public sector, political parties, charities and educational
institutions. You could apply your skills in-house with an organisation or
in an agency (such as advertising, web, market research or branding) or
in print, online or broadcast media. You may also choose to specialise in
a field such as video, TV production or social media.
INDICATIVE MODULES
First Year
• Digital Video
• Contesting Popular Culture
• Marketing Principles
• Consumer Behaviour I
Second Year
• Creating Awareness Campaigns
• Thinking Photography
• Consumer Behaviour II
• Digital and Marketing
Communications
Third Year
• Strategic Marketing Management
• Marketing Globalisation
• Consumer Culture
• Creative Magazine Production
• Sustained Media Practice
KEY INFORMATION
UCAS Code - PN35
Foundation Year
Yes
Indicative entry
requirements
Combined Honours
A level: BBC-CCC
BTEC: DMM-MMM
Course duration
3 years or 4 years
with an international
or placement year
Study abroad
Yes
International Year
Yes
Learn a Language
Yes
For information on courses that combine subjects please visit keele.ac.uk/ugcourses