Undergraduate Prospectus 2020 Keele Undergraduate Propsectus 2020 | Page 93

100 | Business and Management
Marketing and Management
BA (Hons)
Why study this course?
This course explores the marketing and management of business in the
context of social and cultural trends. From operations management to
branding, digital media and strategic product placement, you will experience
and build skills in a broad range of important business topics.
You will explore the concepts and debates in organisational behaviour
and management, including decision making behaviour across the
private and public sectors. You will study markets and consumers, their
behaviours and how to understand and communicate with them. You will
also examine technologies of marketing which have very rapidly evolving
skill requirements. The variety of optional modules available on this
course will also enable you to further your skills and insights. Placement
year and international study options are available on this course. First Year
• Management in Context
• Marketing Principles
• Consumer Behaviour I
What will this mean for my future?
This course will provide you with a wide range of skills to take into
business, the public sector or the not-for-profit sector. Many organisations
recruit business management and marketing graduates – not just
commerce and industry but also the health services, local and central
government, political parties, charities, educational institutions and
more. From within this wide range of organisations, you might take up
a role as a management or IT consultant, market researcher, media
buyer, advertising executive, PR officer, journalist, broadcast presenter or
events designer. You could also study for a postgraduate qualification in
either subject. Third Year
• Marketing and Globalisation
• Marketing Insights
INDICATIVE MODULES
Second Year
• Organisational Behaviour
• Marketing Research
• Digital and Marketing
Communications
• Operations and Quality Management
KEY INFORMATION
UCAS Code - NN25
Foundation Year
Yes
Indicative entry
requirements
Single Honours
A level: BBC-CCC
BTEC: DMM-MMM
Course duration
3 years or 4 years
with an international
or placement year
Study abroad
Yes
International Year
Yes
Learn a Language
Yes
For further information on entry requirements please visit keele.ac.uk/entryrequirements