BUS-334 |
Consumer Behavior |
This course provides an analysis of the consumer decision process and customer experience design strategies in the market place . Special emphasis is placed on the external and internal influences on the consumer including the effects of demographic , social and psychological variables . Topics include developing strategies , variations in behavior , changing societal values , consumer perceptions , learning and memory theory , consumer motivation and attitudes , selfconcept and lifestyle issues , information analysis , post purchase management , organizational buying and marketing regulations . |
BUS-340 |
Business Statistics II |
This course is a continuation of BUS 209 . Topics include hypothesis testing , regression and correlation techniques , time series analysis , index numbers , nonparametric techniques and analysis of variance . |
BUS-342 |
Business Statistics |
The use of statistics in business will be explored . Topics covered include measures of averages and dispersions , probability theory and distributions , sampling , tests of hypothesis , regression , and correlation . |