Undergraduate Catalog 2024-2025 | Page 286

BUS-323
Business Management and Leadership This course provides the student with an overview of management and leadership processes within an organization . By applying principles of planning , organizing , staffing , directing , controlling , and team development and building - to a comprehensive team project - the student will develop an understanding of the role of manager in today ' s organization .
3.00
BUS-324
Derivatives
This course examines valuation and hedging of options , forward contracts , futures contracts , swaps , and other derivatives . Examines fundamental tools commonly used for pricing and hedging and options and futures contracts .
3.00 Take BU Previous
BUS-325
Investments II
3.00
BUS-333
Advertising & Digital Promotion Design An overview of the various offline and online media available to advertisers , the factors influencing the choice of media and the role played by advertising agencies are studied . Topics include the role of advertising in society , effective consumer communication strategies , consumer analytics , segmentation , targeting and positioning consumers , creating digital and non-digital strategies , planning and buying media , executing an advertising plan , developing a message and return on investment strategies and management .
3.00
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