Undergraduate Catalog 2024-2025 | Page 229

MARKETING Concentration in Digital Communications
Bachelor of Science 2024-2025 Curriculum
MKDC . BS
A student must complete the course and credit requirements as defined on this curriculum sheet to be a candidate for the Bachelor of Science in Marketing with a concentration in Digital Communications . Additional policies and procedures may be found in the current University Catalog .
GMC : Growing Mercy Connections
MAJOR
GENERAL EDUCATION AND CORE CURRICULUM
Prerequisites - 3 Credits
MKT207
Principles of Marketing
3
Skills for Exploring - 6 Credits UNV100 GmercyU Success
2
Foundations of Business - 15 credits
UNV101 GmercyU Service
1
BUS101
Business Issues & Trends
3
ENG101
College English
3
ECN102
Microeconomics
3
ACC105
Principles of Accounting I
3
Signature Seminar - 6 Credits
BUS212
International Business
3
Seminar
3
BUS 213
Human Resources and Professional
Communication
3
Seminar
3
Marketing Core - 21 Credits
Exploring Society and Global Diversity - 9 Credits
MKT333
Advertising / Digital Promotion Design
3
HIS
History Elective
3
MKT334
Consumer & Buyer Behavior
3
PSY , SOC , POL , or GEO
3
MKT410
Marketing and Digital Media
3
HIS , PSY , SOC , POL , or GEO
3
MKT438
Social Media Marketing
3
MKT4000
Marketing Research and Analytics Capstone
3
Exploring the Natural World , Mathematics & Technology - 9 Credits
MKT441
Internship
3
BIO , CHM , PHY , or SCI
3
MKT305
CRM Technology and Strategy
3
MTH
Math Elective
3
CIS114
Web Design I
3
Digital Communications - 15 Credits
COMD115
Intro to Digital Communications
3
Exploring the Spiritual World - 9 Credits
COMD200
Digital Analytics & Visual
3
PHL
Philosophy Elective
3
COMD201
Branded Digital Content
3
RS
Religious Studies Elective
3
COMD300
Online Content and Search Engine
Optimization
3
RS or PHL Elective
3
COMD301
Storytelling through Podcasts
3
Exploring the Arts and the Imagination - 9 Credits
Major electives - choose 2 courses ( 6 credits )
ENG200
Public Speaking
3
ACC , BUS , COMC , ECN , MKT , SPMT
3
ENG
ENG Elective
3
ACC , BUS , COMC , ECN , MKT , SPMT
3
ENG , MUS , ART , or Language
3
Open Elective - 12 credits
Elective
3
Elective
3
Elective
3
Elective
3
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Office of the Registrar 8 / 26 / 2024