Undergraduate Catalog 2024-2025 | Page 228

MARKETING
Bachelor of Science 2024-2025 Curriculum
MKTG . BS
A student must complete the course and credit requirements as defined on this curriculum sheet to be a candidate for the Bachelor of Science in Marketing . Additional policies and procedures may be found in the current University Catalog .
GMC : Growing Mercy Connections
MAJOR
GENERAL EDUCATION AND CORE CURRICULUM
Prerequisites - 3 Credits
MKT207
Principles of Marketing
3
Skills for Exploring - 6 Credits
UNV100
GmercyU Success
2
Foundations of Business - 15 credits
UNV101
GmercyU Service
1
BUS101
Business Issues & Trends
3
ENG101
College English
3
ECN102
Microeconomics
3
ACC105
Principles of Accounting I
3
Signature Seminar - 6 Credits
BUS212
International Business
3
Seminar
3
BUS 213
Human Resources and Professional Communication
3
Seminar
3
Business Requirement - 6 credits
Exploring Society and Global Diversity - 9 Credits
BUS209
Business Statistics I
3
HIS
History Elective
3
ECN103
Macroeconomics
3
PSY , SOC , POL , or GEO
3
HIS , PSY , SOC , POL , or GEO
3
Marketing Core - 27 Credits
MKT333
Advertising / Digital Promotion Design
3
Exploring the Natural World , Mathematics & Technology - 9 Credits
MKT334
Consumer & Buyer Behavior
3
BIO , CHM , PHY , or SCI
3
MKT410
Marketing and Digital Media
3
MTH
Math Elective
3
MKT438
Social Media Marketing
3
CIS
CIS Elective
3
MKT4000
Marketing Research and Analytics Capstone
3
COMD300
Online Content and Search Engine Optimizaition
3
Exploring the Spiritual World - 9 Credits
COMD200
Digital Analytics & Visualization
3
PHL
Philosophy Elective
3
MKT441
Internship
3
RS
Religious Studies Elective
3
MKT305
CRM Technology and Strategy
3
RS or PHL Elective 3
Major Electives : Any ACC , BUS , COMD , ECN , MKT , SPMT - 6 credits
Exploring the Arts and the Imagination - 9 Credits
ENG200
Public Speaking
3
ACC , BUS , COMD , ECN , MKT , SPMT
3
ENG
ENG Elective
3
ACC , BUS , COMD , ECN , MKT , SPMT
3
ENG , MUS , ART , or Language
3
57
Open Elective - 12 credits
Elective
3
Elective
3
Elective
3
Elective
3
Internship - One internship is required .
60
Grade / GPA Requirement - The minimum passing grade within the major is C ( a grade of C- is not acceptable ). The minimum major GPA is 2.0 and minimum cumulative GPA is 2.0 .
Credit Requirements - A minimum of 120 credits is required for the bachelor degree .
Office of the Registrar 8 / 26 / 2024