Types of Digital Marketing Strategies You Use In 2019 Types of Digital Marketing Strategies You Use | Page 6

3. Search Engine Optimization SEO is the very first thing that comes in mind when people think about different types of digital marketing. Online business basically live at the mercy of search engines (Google, Yahoo, Bing and more). If you do the SEO right you can attract organic users/traffic to your website. The main goal of SEO is to optimize your website and content in such a way that it makes it appear amongst the first result on SERP. There are several things you can do to rank high in SERP, such as building high quality backlinks and optimizing the content for specific keywords.