Types of Digital Marketing Strategies You Use In 2019 Types of Digital Marketing Strategies You Use | Page 7

4. Pay-Per-Click Advertising
Pay per click is basically a paid version of
SEO. Even if your website is not
optimized to appear at the top of search
engine results page, you can pay using
pay per click campaign to make it appear
at the top.
In this, you have to pay every time when
a user clicks through to your website.
Most social media platforms offer pay-
per-click services. Google Ads (Google
AdWords) is the most popular choice,
with paid search you can have your
brand displayed at the top of the organic
search results.