TS PULSE
MARCH
2017
JULY 2017
CM SPOTLIGHT
5. General feel of the sessions?
In the current format, the event is split into
two days, first day for prospective accounts
& the second for existing clients. Each day
was then divided into the learning portion
which included content marketing for TB,
panel discussions with Industry leaders &
experts, best practices on Linkedin etc. The
second portion included a live demo of CMT
& then getting the clients to dive in and
launch their first campaign followed by
optimization conversations.
expectations & goals of what I believe we
should be doing as CMs. I got to exercise some
of my latent muscles like creating engaging
content, presenting to a large audience, having
strategic conversations with Solutions & Sales
teams on how to bring value to our books of
business, engaging the clients face to face etc.
6. How was your experience leading it
with the solutions team in SNG and HK?
I definitely found the whole process of
planning & delivering the event very, very
exciting. I got to collaborate with multiple
teams like Marketing, Revenue, Sales Ops,
Solutions & Sales. It aligned with my personal
7. Any learning that you want to share?
Where do I begin? It is such a huge learning
curve for me in terms of collaborating with
different teams, planning the logistics, building
relationships internally & externally, interacting
with clients & understanding their pain points,
structuring the events from a “members first”
perspective, speaking in a way that holds the
audience’s attention, reading the room & the
list goes on & on.
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