TS PULSE MARCH JULY 2017 CM SPOTLIGHT
CM SPOTLIGHT
RADHIKA : BRAND [ IN ] in APAC
APAC introduced an # Awesomesauce workshop this year to increase the sales of Sponsored Updates in the region . It was a partnership series of events with SCs , AMs and CMs involved in educating and giving the clients a hands-on experience . We caught up with Radhika who hosted the event in Singapore and Hong Kong .
1 . What is BrandIn ? Brand [ in ] is a content marketing workshop enveloped within the context of Talent Brand that provides an important perspective on social hiring to prospective & existing clients . It ’ s a teaser on how to leverage sponsored content as the attendees are provided with SU Accounts & complimentary credit to practice firsthand all the ideas presented to them by internal & external content marketing experts .
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2 . How popular / successful this is in APAC ? Brand [ in ] Content Roadshow actually started off in India as the “ SU Learn , Try & Buy ” event . Initially it focused at converting prospective clients with media buy . Subsequently , Nina Blankenship & I adopted it for Asia Staffing & we began to see tremendous traction with this program . The corporate business wanted to try it out but right around that time there was a global initiative to push content marketing . So out of that was birthed an evolved format called Brand [ in ] which aimed at not just lead generation for new business but also to push utilization with existing clients & aiding renewals . Ritika Taneja , Inez Chan , Eunice Wong & Mandy Wong led the charge for SG & HK from the solutions side for the corp events .
3 . How many clients attended ? Asia Staffing : 25 ; SG Corp : 75 ; HK Corp : 31
4 . Any success stories ? In terms of revenue generated , we will find that out in the next couple of weeks as marketing helps us track the numbers . From the feedback we ’ ve received directly from the Sales Reps & Clients after the sessions , I can say that the event itself has been a source of empowerment for both sets of stakeholders to understand the content marketing landscape & getting started .
They felt that they were receiving the best in class information , data , tips & best practices & most importantly , that LinkedIn understood their business needs & was catering to them effectively . Monetarily , it is an initial investment to prove ROI to our clients in a short time span . As challenging as it seems , it also helps shorten the sales cycle & get the client ’ s buy in quickly . So , I would say success is in showing them the potential & we ’ ve managed to do that .