Generation
Baby Boomers
X
Business Focus
CYNICAL
WORK CENTRIC
| SELF-RELIANT
| INDEPENDENT
| ENTREPRENEURIAL
| GOAL ORIENTED
55%
Productivity
Startup founders who
are Gen Xers—the highest
percentage
BO RN BE T W E E N
1946
1965 & 1964
1976
BY 2028
Gen Xers will outnumber
Baby Boomers
Myth
Gen X is a generation of slackers.
Reality
Generation X are known for their individualistic nature.
Often growing up in dual-income households, they were known
to stay at home alone until their working parents returned,
making them very self-reliant. Deemed the slacker generation
by workaholic Baby Boomers, Gen X’s work ethic is unjustly
looked down upon. It really all boils down to a generational
difference in priorities and perspectives.
Generation X doesn’t have the same devotion to companies and
is skeptical of authority. Work to them is just a job, not a part
of their identity. However, that doesn’t mean they’re any
less productive. In fact, Generation X makes a strong workforce,
as they understand how to focus and what to focus on.
Welcomed Benefits
Working
from home
Tuition
Reimbursment
Who They Are
Also known as the “latch key” generation, Gen X is known for
being self-sufficient. Generation X grew up in an era with an
unstable economy and high divorce rate. This led them to be
resourceful and independent, which subsequently makes them
skeptical of authority.
How They Work
Generation X’s work is all about efficiency and freedom in the
workplace. They dislike being micromanaged and have a
disdain for overbearing authority. They like to get things
done on their own and in their own time. Technology is
also interwoven into the fabric of their lives, and they’re
comfortable using multiple programs and devices.
What They Value
Generation X is interested in work-life balance and
values flexibility. They like the option to do things in
the way that works best for them. Monetary rewards,
such as bonuses and stock options, are also appreciated
by this generation.
How They Like to be Recognized
Time off, constructive feedback.
8
SPRING / SUMMER 2020