Generation
Baby
Millennials
Boomers
X
Business Focus
WORK
AMBITIOUS
CYNICAL
CENTRIC
| SELF
| SELF-CONFIDENT
RELIANT
| INDEPENDENT
| ENTREPRENEURIAL
| OPEN-MINDED
| GOAL ORIENTED
75%
Contributions
Percentage of global
workforce that will be
Millenials by 2025
Welcomed Benefits
15%
BO RN BE T W E E N
1946
1964
1965
1976
1977 & 1997
Millenial ages
25 - 35 living at home
with their parents
Myth
Millennials are entitled and pampered.
Reality
Millennials, like past generations, have been defined by
a set of characteristics formed by their upbringings.
Considered “trophy kids,” Millennials are stereotypically
criticized for being rewarded for minimal accomplishments,
leading to an inflated sense of self and an unrealistic
expectation of working life.
While the Baby Boomers were the “me” generation, Millennials
are deemed the “me, me, me” generation. Despite their
reputation, Millennials tend to be very outwardly focused
and interested in helping others, especially in the workplace.
Flexible
Schedules
Continued
Learning
Who They Are
The largest generation as of 2016, Millennials are known
for their confidence and achievement-oriented attitude.
Millennials are very tech-savvy, having grown up with
technology and the Internet. They like to communicate
digitally and value teamwork.
How They Work
Millennials are the fastest growing segment of the workforce.
They are particularly known for wanting to do valuable,
meaningful work. If they feel fulfilled at work, they tend
to be excited, work hard and work efficiently. They are
collaborative and take on a no-person-left-behind mentality.
They want to be included and involved but will prioritize
what is important to them over work.
What They Value
Much like Generation X, Millennials are not interested in
the workaholic lifestyle of the Baby Boomers before them.
They are happy to trade higher salaries for fewer hours on the
job. Work-life balance is a high priority for them, which can
be seen as “lazy” to older generations. When it comes to
benefits, however, Millennials are on the same page as previous
generations, wanting stock options and valuable feedback.
How They Like to be Recognized
Regular, informal communication.
BBB TRUST TALK
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