Trends Forecasting Research Document MARKETING AND PR EDITED LOST PHOTOSHOP | Page 3

E-MAIL
DECEMEBER AND
JANUARY
INSTAGRAM
The beginning of the menswear marketing strategy starts with the VIP Ticket Competition at the end of Decemeber, due to
the Christmas marketing. The Competition will start with only being advertised on the Michael Kors website, with the use of
the homepage pop up window, and also through e-mail to already subscribers, saying that they are automatically entered
as already subscribed. To enter the competition consumers must subscribe to e-mail newsletters, meaning the return of
investment with Decemeber will be more subscribers. During both December and January advertisement of the competition
will be on Facebook, Instagram and Twitter, with the use of Danny Care’s photoshoot pictures towards the end of January, just
before the rugby starts. The posts will be sponsored, boosted and trending through Facebook, Instagram and Twitter, so that
they can reach the target 25- 35 year old male consumer.
Lydia Holland