Trends Forecasting Research Document MARKETING AND PR EDITED LOST PHOTOSHOP | Page 2

TIMELINE
December
Figure 24
A ticket competition to win
two VIP Twickenham tickets
to a match of your choice. The
competition will be advertised
in-store and online, through
Facebook
boost
posts,
Instagram Sponsored posts
and Twitter trending tweets,
alongside posts on Michael
Kors’ own social media pages.
As it is Christmas time the
competition can be advertised
as the perfect gift. To enter
consumers much subscribe to
e-mail newsletters.
January
Figure 25
A
marketing
campaign
photoshoot
at
Twickenham
Stadium, promoting suits, is going
to take place. The campaign is
going to feature England Rugby
player Danny Care, who is well-
known and has a 124k follower
base on Instagram. Towards the
end of January these images will
be featured in-store and on social
media posts.
February
Figure 7
At the beginning of February
the rugby starts. Advertisement
of the marketing campaign
pictures will be on London Tubes
and buses as this campaign is
aimed at business men who
commute daily. The adverts will
also be featured in top male read
magazines Men’s Health, Men’s
Journal and GQ. An advertorial
will also take place within GQ,
near to the advert. The advert
pictures will be posted on Social
media. Commentators, Gabby
Logan and Matt Dawson, and
players will be gifted with Michael
Kors clothing, suits for men,
and accessories to be worn on
Television and at press events.
March
Figure 11
The advertisement on buses
and tubes and the magazines
continue into March, as the rugby
doesn’t finish until the end of
the month. Due to using Danny
Care, a high profile England
rugby player, Men’s Health will
be interested in doing a feature
on Danny, with this he will be
wearing Michael Kors during
pictures, and the magazine will
also feature a large Michael Kors
advert. These will then be posted
onto the Social Media pages
April
Figure 22
As the rugby has now finished
Michael Kors will hold a small
celebratory charity event in the
flagship Regent Street store.
The charity event will be in aid
of Wooden Spoon, the children’s
charity of rugby. Magazine press
will be invited, along with the
rugby team and commentators.
All invited guests will be gifted
with Michael Kors suits and
clothing, along with accessories.
Press pictures will be posted onto
the brand’s social media pages.
May
Figure 26
As May is the beginning of
prom and wedding season,
and the rugby hype has calmed
down, Michael Kors will offer an
online discount on suits, where
new subscribers will receive
20% off through an e-mailed
code and current subscribers
will receive 10% off, also
through an e-mail code. The
overall total for this strategy is
approximately £2,517,088
Lydia Holland