Trends Forecasting Research Document MARKETING AND PR EDITED LOST PHOTOSHOP | Seite 4

FEBRUARY AND
MARCH
In February the rugby starts and the Danny Care campaign pictures will be advertised on buses, tubes, due to the campaign targeting business men
who will be commuting to work, and in top read male magazines (Cision, 2017), Men’s Health, Men’s Journal and GQ, which will also feature a paid
for advertorial. The campaign photos will be feature underground mainly on the stations within the Central and Jubilee lines due to these having
business orientated stops such as Bank and Canary Wharf (Matters, 2017). Advertisement will also be in Bond Street Station to attract shoppers
to have a look instore. TV commentators, such as Matt Dawson and Gabby Logan, will be gifted with clothing and accessories to be worn on the
shows. The England Rugby team will also be gifted with suits and accessories to be worn within TV and Press appearances. This will then be shown
on the Michael Kors Instagram app, because when the brand receives PR they always post it onto their Instagram. This will all continue throughout
March, as the rugby is still on, with an added interview and front cover within Men’s Health featuring Danny Care wearing a Kors suit. The magazine
will be interested in doing this interview as Danny is a popular sportsman and Michael Kors will be paying for a large front of magazine advert near
to the interview.
Lydia Holland