TCnbc Magazine - Page 21
Organic Optimization:
The URL (Universal Resource Locator) or web address that you choose is important, but so is your web content - as the saying goes: 'Content is King' and your web content should change regularly, so that the 'web spiders' can keep picking up your website for optimization.
Spiders 'read' the content that you post and therefore, the words that you choose to identify your business, are vitally important, especially on the Home Page.
INCLUDE LINKS:
Making your content relevant to your web address is also a criteria when developing your web site. Being a plumber (but including text about fashion is irrelevant data and you can be penalized for such cross references. Being a plumber and including links to contractors, window cleaners or contractors suppliers, are termed as being relevant links and will gain you better ranking.
MAKE YOUR LINKS RELEVANT
Link to web sites that compliment or support your message or business
Basically, the more relevant links you can include in your web site, the greater ranking you will receive ~ ESPECIALLY if you include video! Video is the latest and most effective way of gaining Search Engine recognition.
REMEMBER... LINKS MUST BE RELEVANT AND APPROPRIATE.
Click here to learn how video included in your web site can gain you greater rankings