Transform Transform May 2014 | Page 16

8 Tips for Giving Your Site a New Lease Do you want more leads from your website? If yes, the following is a breakdown of 8 tips that can help turn an average website into a great one! You cannot operate as if you are an island; give potential customers a wide array of possibilities and they will be interested. First, think of your website like a 24-hour convenience store; it’s always open for business and it starts with your home page. A full IDX (Internet Data Exchange) feed uses listings from other approved sources besides your office listings so customers have more variety. Don’t just rely on customers to use your contact details found on your site. Add a contact form they can submit with their questions. Customers who are not ready to speak by phone will use your contact form as a way to connect with you. Use Google to research which IDX feed provides an interface that is simple and clear with advanced filter options. When you receive submissions from your contact form try to make phone appointment before answering their question. Let’s look closer at how you can establish credibility, provide a one-stop-shop for customers’ real estate needs and promote yourself as an authority in your niche. Advanced filters should include having a short sale or foreclosure search, school location search and others; this helps visitors save time. Moving the relationship from the contact form to the telephone is the next step in the relationship process so try executing it first. 1. Full IDX Search 2. Provide a Contact Form A perfect home page connects people with home listings, updated local data on the market and answers to their questions. Vsitors to your site do not want to see a narrow list of homes for sale. 16 The reason why your site is live is to attract leads. That is worth repeating! The reason why your site is live is to attract leads so you can earn more money! 3. Fast Page Loads Web pages can be overwhelming to anyone when they visit your site for the first time.