If you want to help a young
family buy their first home,
you have to know how to
communicate with them. You
have to know how to speak to
them, which homes they are
interested in, and which entry
level properties, are going to
work best for them.
And yet a third group of agents,
might like the middle class family.
A simple car, a home that is
suitable for their family, a good
career, and simple lifestyle.
If you enjoy these type of people,
and if you interact with friends
who are a part of this social
group, you are going to feel far
more comfortable marketing to
this type of client, and working
with these home buyers when
you are trying to sell homes in
your market.
As a new agent, you may be
limited. Maybe you sell homes
in a small town, where most
residents have similar wants.
Maybe you are trying to make a
name for yourself so you have
to take any buyer that comes in
the door. But, as you grow, and
progress, and as you become
more well known in various
housing communities, you will
have more selection so you can
be more discriminating.
Comfort Breeds Success
Real estate agents marketing
their skills, their experience, and
their expertise should consider
these factors to ensure they are
going to work with home buyers
they feel comfortable around.
a community, which you have
nothing in common with, sure
a nice commission check will
come out of it, but you might be
miserable in your career.
To avoid this mistake, you have to
market your skills to the people
you feel comfortable around, and
want to sell to.
As an agent, your job never
stops so consider your clients
as friends. In this sense, you are
going to want to look for buyers
who have similar interests, are
similar in stature, and if you
market to the buyer who you
really enjoy working with your
chances for success are far
greater.
If you are selling multi-million
dollar condos, to elite people in
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