Who Do You Want to Sell?
Decide Your Likes & Dislikes
When marketing yourself to
home buyers, it is more than a
commission check; in fact, you
have to consider your likes and
dislikes to know who to work
with in the housing market.
Rich, poor, middle class - these
are some of the things you have
to consider to ensure you are
working with the right home
buyers when you are marketing
your business.
As an agent, you are not working
a 9 to 5 job; rather, you are
working with your clients at all
times.
Finding Similiarities
If they need to close quickly, they
are going to call on weekends; if
you are on vacation, and a client
wants to know about whether or
not their offer was accepted, you
have to answer the call.
As an agent, it is an around the
clock job, and one that never
ends. So, just as you choose your
friends, you have to know the
basics about what kind of people
you like (and dislike), when it
comes to marketing.
Where to Begin
A good way to start the
marketing for your clients, is to
consider your personal friends.
Do you have a social group, or do
you prefer a quiet evening in with
friends?
Do you like an elite group, where
your friends are affluent or do
you prefer talking to people
who have less, and do not really
look at the financial aspect of
everything in life?
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If you have a nice car, if you live
in a luxurious waterfront condo,
and if your friends are all well off
and have great careers, then you
are likely going to want to work
with this type of client.
Real estate agents marketing
to wealthy buyers, and those
who want the finest, luxurious
finishes, have to know how to
interact with these individuals.
If you are a young agent, who is
just starting out, you might want
to work with younger buyers.