Making a phone call every 90
days to find out if they are happy
in the new home, how things are
going, and simply to check in
on former clients, is a great way
to show your relationship with
them was more than a one-time
transaction.
You can also send out quarterl y
automated drip marketing
campaigns using a CRM program
to reach out to new clients.
Doing this will help build your
potential client list, and help you
gain new clients who are buying
or selling a home.
Host an Event
Hosting a buyer seminar, a local
BBQ for your former clients and
family, and other local teaching
and gathering events, is a simple
way to keep in touch with old
clients, and meet new people.
When you invite old clients,
they might bring a friend who
is looking to buy a home, or a
relative who is ready to sell their
home.
By providing this continual
contact, not only will they feel
comfortable referring your
services, but will also provide you
with other potential referrals of
friends who are getting ready to
list their home or buy a new one.
Anniversaries & Birthdays
Keeping in touch with past
clients by sending a birthday card
each year, with a simple happy
birthday message, is a great way
to show you care, and remember
working with them.
It is also nice to send them a
note or email message, on the
year anniversary of when they
purchased their home, or sold
their home with you as their
agent.
These little remembrances not
only show you want to provide
exceptional customer service,
but also want to keep an open,
running relationship, in the event
they have to buy or sell their
home in the future.
Keeping in touch with former
clients, is the easiest way to gain
repeat business (even if it is only
5 to 10 years down the road),
and to gain new referral business
from them.
By doing these little things, you
are not only going to show your
clients you had a great time
helping them find or sell a home,
but it also shows you did not
only think of them as one of your
many clients you did business
with.
Regardless of which of
these methods you use, it is
important to include a picture of
yourself, along with all contact
information.
People don’t always remember
names, but they do remember
faces. So, in your email campaign
or monthly newsletter, include
all contact information and your
current picture.
Whether your past client calls,
or provides a referral, they will
know who you are, and will feel
comfortable doing business with
you again.
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