Transform Transform May 2014 | Page 12

Don’t Overlook Your Service Show Customers How Much You Care Great customer service skills, keeping in touch with your past clients, and reaching out to new ones, is essential to selling yourself in the market. to gain a much broader customer range, and sell more homes as an agent. Due to the fact that there are hundreds, if not thousands of agents in your market alone, it is imperative that you keep in touch with former clients. By posting a monthly newsletter online, you can send it out to past clients, as well as potential buyers in the market. Doing this, they will remember your services, and will come back when they are in the market again; further, they will refer your services to friends and family who are looking to buy or sell. And, by reaching out to new, prospective clients, you are going 12 Monthly E-Newsletters You can include information about your current listings, homes which are about to enter the market the current rates and average home prices, and more. If you’re a broker or have a team, you can include professional news about your staff, or talk about new agents that joined your team. By keeping up with former clients, not only will they remember your services, and how you helped them through the process, they will also keep you in mind when a friend or family member is ready to move, and needs an agent to help list the home or help them find a new home. Quarterly Phone Calls Customer service not only consists of helping your clients through the buy/sell process, but also keeping in touch with them.