them viable reasons as to why
they should choose you, when
buying their new home.
Make a List
A great way to begin marketing
and self promotion, is to make
lists of the services you offer, as
well as your credentials.
From there, you can create
online e-newsletters, you can
send out monthly postcards
or newsletters via mail, and
constantly keep your potential
market informed of what you do.
By letting potential buyers know
what you can do, and how
you can do it better than other
agents, you are likely going to
draw in new buyers, who want
to work with you, when they are
ready to buy their new home.
What are Competitors
Doing?
competitors are doing, and
by reaching potential buyers
through all markets, you are
going to realize more new
business, and you will find that
more buyers want to work with
you.
Do You Go Above and
Beyond?
When creating your self
promotion campaigns, you have
to begin with the question:
• “What do I offer, that other
agents don’t?”
By considering the services
you provide, which go above
and beyond the minimum job
requirements, it is going to be
much easier for you to make
the sales pitch, and draw in new
clients.
A good place to start is to create
lists of what you do, which
is above and beyond what is
required, which your competitors
don’t do.
From there, you can come up
with your marketing campaigns,
in order to make your pitch to
local buyers, who are searching
for a local agent to help them
find a new home in the market.
With so many real estate agents
to work with, in any market,
you have to create marketing
campaigns, which call out to the
buyer.
Letting them know where you
excel, the skills and credentials
you hold, and letting them know
you do more than other agents,
for no additional fees, are just a
few of the ways you can begin
your marketing campaign, in an
attempt to create the desire for
more buyers to work with you.
Another factor to keep in mind,
is to consider what other agents
are doing to market themselves.
If they send out mail and
postcards, if they post
newsletters, if they send out
mass email campaigns, find out
how well they do these things,
and find out which ones work.
You can then determine which
methods you have to add to
your marketing mix, and how
to approach your prospective
buyers, in order to make the sale.
By performing more in terms
of marketing than what your
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