Why Are You Better Than the Rest?
How to Become a Great Self-Promoter
As an agent, you are just one in a
pool of millions; for this reason,
self promotion is critical to
getting your brand and name out
to local buyers.
When it comes to real estate
agents marketing their services,
a majority of agents simply tell
clients to choose them. But, they
do not take into account what
their special skills are, how they
are better than other agents, or
why the client should choose
them.
If you don’t sell yourself to
potential clients, who will? And,
with so much competition out
there, you have to find what
10
really makes you stand out, in a
market of many choices.
What Differentiates You?
When it comes to real estate
agents self promotion of their
services, one must dig deep, and
really consider what makes them
a top choice.
• Do you speak several
languages?
• Are you accomplished
in selling a certain type of
property?
• Do you have licenses and
higher education degrees?
• Are you licensed as a broker,
where most agents are simply
licensed as real estate agents?
Regardless of which of these, or
any other features which really
make your services stand out,
in comparison to other local
agents, you have to showcase
your services to potential clients,
in a manner that they haven’t
seen before. And, even if other
local agents have similar skill sets
and credentials, are they as good
at all of these areas as you? The
answer is likely not.
You have to give potential clients
reasons why you are a great
agent, what you can do better
than your competitors, and give