How Will Your Audience
Benefit?
As you plan a postcard campaign,
you should consider your
audience’s mindset. The most
crucial question on the minds
of most clients is, “How will I
benefit?” Your clients should
know how they will benefit
immediately the moment they
look at your postcards.
Here are some questions
designed to help you brainstorm
potential benefits:
• What will they gain most from
buying or selling a home now?
• Why should clients care about
buying or selling right now?
• What do you offer that your
competitors don’t and what do
your clients gain from it?
Your message should be brief
and inspire them to take action.
Always tell the reader what to do.
Describe the steps they need to
take to contact you or reply to
your offer on the postcard.
Focus on High-Value
Markets
Targeting the high-value markets
is another valuable strategy for
successful postcard marketing.
These are the markets that can
bring the largest return on your
investment and effort. By sending
your postcards to high-value
clients, you are most likely to
generate positive results.
Here is a high-value market
hierarchy:
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• The locality where you work or
reside
• Demographic or geographic
markets where your face or
name is well recognized
• Your sphere of influence,
which includes your previous
clients
Well-Designed Postcards
for Positive Outcome
Postcard marketing can never
be effective if the postcards are
not properly designed so the
designs need to be well crafted
and purposeful for the targeted
audience. Important elements
to be included is your photo on
both sides, a specific message for
your targeted audience, photos
of the property for sale, branding
developed with consistency of
design, fonts, color and layout
and a strong call to action.
Postcard marketing is about
creativity and reliability. Clients
need trustworthy agents. A well
designed postcard will help
prove your reliability.
If you have your postcards
designed according to the
guidelines mentioned above,
you will find that postcards can
be powerful and a cost effective
strategy.
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Mark Rubischko
Senior Loan Officer
Blumortgage, Inc.
602-809-0927 cell
NMLS #236713
www.Bluemortgage.com
WWW.Blumortgage.com
[email protected][email protected]
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