The 900-Pound Marketing
Gorilla
It goes without saying that if you
haven’t already created a Facebook
account, now is the time. We will
touch on whether you should
create a personal account and a
business account later.
The first thing you need to do
after you create your Facebook
account is to connect with your
existing clients, potential clients and
friends, which can be contacted
instantly from your email account
in one click as you sign up. Some
agents say they find approaching
people this way is less aggressive
and more socially acceptable than
contacting them by email or by
phone. No one can argue that it is
easier, but whether this method is
more effective than direct contact
remains to be seen.
Personal or Business Page?
Some agents prefer creating a
personal and a separate business
page on Facebook. It’s free and
some feel by launching a second
business page they can more
effectively target their particular
real estate niche. Or course, the
downside to this strategy is that you
must develop a fan base in order to
generate any traffic to such pages.
This means you will have to invite all
of your contacts to become a fan
at least twice a year. Some agents
make such invitations quarterly. In
addition, it takes more time to run
two pages.
If you find that the majority of
material you post to Facebook is
business related then it might make
more sense to create a business
page and spend most of your time
using it to promote your real estate
business. But if you discover that
most of your sales are generated
by your friends or relatives -- then
you might forget about creating a
business page altogether and simply
concentrate on marketing via your
personal page.
Agents’ Actual Usage by
Network
29%
LinkedIn
79%
Facebook
48%
Twitter
7