How Real Estate Agents Use
Facebook, Twitter and LinkedIn
to Network
Social media has become a
buzzword in real estate selling
circles and for a good reason.
to potential clients, the cost can
quickly add up to several hundred
dollars a month.
The concept of finding a way
to multiply an agent’s ability to
network to an unlimited number of
prospects with little or no upfront
outlay by just investing a few hours
a week on Facebook, Twitter or
LinkedIn is a dream come true.
However, before your prospecting
expectations exceed the reality
of what social-media marketing
can do for you and your brand,
it’s important to first examine how
these three mighty platforms work
and how you can incorporate them
into your long-term sales strategy.
That’s because even if you have
a modest hard-copy networking
plan in place that consists of
mailing a few hundred brochures,
business cards or promotional gifts
6
Agents Quickly Adopting
Social Media
According to a recent analysis of its
customers by Postling, a company
that offers social networking
management services, 84 percent
of its 7,000 real estate professionals
are using social media as part of
their marketing strategy.