Blog - Even marketers sometimes
confuse the difference between a
real estate agent’s website and a
real estate agent’s blog. They are
not the same.
For example, your website is more
formal and is focused on presenting
your credentials and your listings,
while a blog, which stands for Web
log, is really a personal platform
where you let potential clients get
to know you and your sales and
business philosophies.
to say this is that the formal real
estate website is more a hard sell,
where a real estate blog is a soft
sell. On your blog you can post real
estate advice, talk about different
market trends and financing options
in a warm, neighborly fashion.
If this all sound complicated and
over your head, don’t worry. The
goal is to just get you thinking
about how you can use everyday
technology to build, enhance and
grow your brand, which is you, in
the real estate marketplace.
In subsequent issues, I will give you
specific blueprints for building your
blog and keeping it filled with quality
content. However, in this issue we
will explore how you can use social
media such as Facebook, Twitter
and LinkedIn to build your brand.
In addition, we’ll talk about the
technology and developing the skills
needed to build the most effective
virtual tours for your listings. Finally,
we’ll touch on how to use YouTube
and other video marketing platforms
to promote the virtual tours of the
listings you created.
You can do this in a more informal
and friendly manner. Another way
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