3 Everyday Tech Tools
That Can Grow Your
Real Estate Brand
Selling real estate has always been
a highly competitive game, but in
today’s slowly recovering economy
- novice and veteran agents alike
need an edge.
That’s where standing out from
the rest, or branding, comes into
play. I know that branding may
sound like a daunting and expensive
task, involving a formidable
advertising budget and time, but
I’ll show you how by investing
a few dollars, using everyday
technology and dedicating a few
hours of work a week, you can
launch and build your own brand
– quickly differentiating from your
competitors.
Smart Phone - If you haven’t
done so already, you should
consider purchasing a “smart
phone.” A smart phone is a phone
that for all practical purposes is a
mini computer that is connected to
the Internet and can be used as a
virtual office.
They are either made by Apple or
other manufacturers like Samsung
or HTC. Telephone service providers
such as Verizon and AT&T often run
promos where you can pick one up
for under $100, if you commit to a
cellphone service contact.
Why a smart phone? The savvy real
estate agent uses a smartphone
as her direct phone line and sets
4
it up so all business emails are
automatically forwarded from
the office to this dedicated tool.
This gives you instant access to
your clients, or potential clients,
and ensures that no matter where
you are or what you’re doing you’ll never miss a listing or sales
opportunity.
Web Site - While you will certainly
get leads from your office’s website
when it’s your turn, there is no
substitute for launching your own
site, where you can tout your
experience, listings and contact
info. This is true whether you are
just beginning or are an established
agent.
If you are tech savvy, you can
launch your own site with a hosting
company such as Bluehost or
Hostgater for as little as $100 a year.
Or, if technology isn’t your strong
suit, then consider using a service
such as Point2, where you can
launch an individually-branded real
estate agent site with point-andclick templates for as little as $199
per year. The company also offers a
free, two-week trial.
No matter which method you use
to create your own branded site, it
is a necessity in today’s real estate
mar