things that you shouldn’t.
When you send out your mailings
of “just listed” or houses that
have “just sold”, make sure the
people in your farm area get
the news, too. People want an
experienced agent to help them
sell their homes and if they don’t
know that you are active, they
may be wary of hiring you.
Send out a neighborhood
newsletter. This will help with
name recognition and show that
you are a hard worker.
There are various ways to get
the names and address of the
people in your farm area, such as
tax rolls or neighborhood watch
memberships.
Offer special knowledge. Let the
community in your farm area
know that they will be the first
to be informed if a house goes
up for sale. People like to have
knowledge that others don’t
even if it is only for a little while.
Get involved with community
events. Volunteer at a soup
kitchen or run a clothing drive
for the local church. This will
help you to network while doing
a good deed.
Things to Avoid
Do not send potential clients
small gifts in the mail. They know
why you sent them and they
may perceive you as not being
sincere.
that have nothing to do with
real estate; as in dog walking,
estate sales, yard sales, etc…stay
professional.
Grab Your
Free Copy!
Do not make promises that you
cannot keep such as, “If you list
with me, I can sell your house for
5% above market value!”.
If you have a Facebook profile,
keep it to yourself. Don’t “friend”
potential clients. Mixing your real
friends and clients on Facebook
could become challenging,
especially if there’s some drama.
You are a real estate agent; you
are not there to settle a dispute
between Grandma and the
neighbor.
However, if you have a Facebook
business page, feel free to add
that to your contact information
as long as it is strictly a business
page.
As a general rule, farm area
marketing works very well and is
a proven marketing technique.
However, do not count on it
to do the work for you; you
still have to get out there and
network and promote your
service.
There are many ways that you
can endear yourself to your
farm area but always be sincere
and honest with your potential
clients. If they like you they will
most likely list their homes with
you.
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Call or Email
Mark Rubischko
Senior Loan Officer
BluMortgage, Inc.
Cell: 602-809-0927
[email protected]
Do not volunteer to help
potential clients with projects
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