Back to Basics with
Farming Fundamentals
One of the many marketing
strategies that real estate
agents employ is called Farm
Area Marketing. The key to this
marketing strategy is to pick out
a small geographic area such as
a small town or a medium size
neighborhood and then market
solely in that area.
A farm area with a higher
turnover rate tends to be more
successful. You will most likely
earn more with a quantity of
modest sales than if you have
to wait for one or two large
commissions.
After you have decided on the
farm area that you would like to
market, then you should focus
on making yourself known in that
area and, in essence, become
that community’s agent of
choice.
Farm area marketing is a
technique that cuts advertising
expense to a minimum.
Having a smaller geographic
location to focus your attention
is a smart economic move
because you can literally flood
the area with your marketing
materials.
8
Sound Economics
Economically, it is similar to
fishing a stocked pond as
opposed to fishing in the Atlantic
Ocean.
The expenses are scaled down
in proportion to the size of
farm area. For instance, you can
acquire your own mailing lists
and service your own brochure
boxes because the size is
manageable.
Your newspaper advertisements
are less expensive because you
are only targeting one area.
If you have more than one seller
to visit, the route is shorter and
takes less time and you can even
distribute your own flyers as
you go. More importantly, you
will be able to give your clients
personalized service which
enhances your reputation.
Effective Farming
Dedicating yourself to a farm
area is a good marketing
strategy, but if your techniques
are not effective, then your plan
will fail. There are some things
that you should do and a few