The 10 Best Secrets You’ll Ever Read
The refrigerator salesman has
zero understanding of social
media, yet his sales outdistance
those of colleagues. The secret
to his success? Ice cream. He
hands a gallon to everyone
willing to listen to his sales pitch.
Who’s going to drive around
comparison shopping for other
brands with a carton of ice
cream in the car? For this savvy
professional, his sweet gift
proves an unbeatable sales tool
every time.
What’s to be learned from him
since you’re pitching condos
and single family abodes, not
appliances? That social mediadriven tools are terrific, but
human nature trumps all when
it comes to relating to people
and proving that you’re the only
person they need to make their
home-ownership dreams come
true.
Make your marketing message
the real deal by adopting some
(or all) of these 10 tips.
no business house shopping or
those who couldn’t get financing
if their lives depended on it.
1. Tell the Story
A