information in bite sized chunks,
divided by periods; it’s how
humans are trained to read
English.
However, when a sentence
continues for a long period of
time without a period, it makes
the information much more
difficult to remember.
It’s better to break your message
into smaller sections that are
easy to remember, rather than
try to get all the information
across at once. Save the longwinded prose for Dickens and
Bronte; consumers want their
information delivered in the
fastest way possible.
4. Write an Effective
Headline
be removed in the second draft
of the work.
The headline is read 5 times more
often than the body copy. This
fact holds true no matter what
sort of copy you’re writing.
When the consumer sits down to
read over your real estate listing,
they are focused on one thing
only: finding out if the property is
right for them.
For this reason alone, your
headline has to rock. You can’t
afford to slack off with it. Take
the time to write a headline that
draws attention – include the key
phrase as part of it.
By keeping your focus honed
in on that information you can
better hold their attention and
provide them with what they
need.
Pay attention to the headlines
that catch your attention in day
to day life and strive to mimic
those.
If a reader has to search for the
information they want, they’ll
likely pass over your listing for
one that is clearer.
5. Remain Focused on the
Information
6. Edit, Edit, Edit
It is often tempting to allow your
inner poet to run