Transform Transform July 2014 | Page 8

8 Eye Catching Photography Tricks Getting great pictures can provide customers with the information they need to make a purchase decision. At first glance, real estate photography seems to be an easy task. Some real estate agents will take their cell phone out of their pocket and expect to get great pictures without any preparation. The task at hand, though, should involve some thought and anticipation of the best way to sell a house. The attributes you want to hide could simply be omitted while the best selling points should be illuminated. Here are 8 key real estate photography tips and tricks. 8 1. Take Advantage of the Best Lighting Situation Lighting can be everything in the world of photography. If a house has an incredible front, you probably won’t want to take pictures when the shade is completely hiding the beauty of the house. You might remember the object is to get people out to see the house so you can do your job. Conversely, there is a chance you might want to take advantage of bad lighting if you don’t want to illustrate that a house has age and deterioration. The most important thing is to highlight the best features of a house in good lighting. This also means that the photograph might be better during a time without a ton of reflection from the sun on the windows. 2. Clean Up the Space Clean the area where you are taking pictures. There’s nothing worse than a photograph of a nice room with a giant junk pile. Customers need to visualize what the space will mean for their respective property and not have that image clouded or distracted. A clean house looks as if the owner is neat and takes great care of the space. A dirty or even cluttered house speaks volumes