Copywriting Ideas to Improve the
Quality of Your Real Estate Listings
Real estate listings suffer from
a common problem - most of
them just aren’t that well written.
While the real estate agents who
sit down and pen the listings do
their best, many do not have the
copywriting chops necessary to
effectively draw in their readers.
Fortunately, there are several
steps that can be taken to
improve the quality of your real
estate listings.
These steps will entice the reader
to look further in the listing and
find out more information rather
than skip over and go on to
whatever catches their eye.
1. Optimize for a keyword
Centering an article around a
keyword is a common practice in
Search Engine Optimization, but
not for everyday readers.
However, when done properly,
the brain will catch on to the
repeated usage of the phrase and
instill it into the mind.
The reader will take away the
overall topic of the listing with
just a quick read, which allows
them to quickly recall the
information later.
The trick is to use the key phrase
in moderation – use it too much
and the copy looks like it was
meant for a computer to read,
not a human.
6
2. Include a Call-to-Action
at the End
more effective way of ending the
article.
One of the main struggling
points for people who write
articles is the closing. There
are only a few effective ways to
close an article that is meant to
garner a response, and abruptly
stopping is not one of them.
Not only does it gracefully close
the article, but it informs the
reader about the next steps they
should take.
Asking the reader to call the
phone number for more
information or visit a website
to set up an appointment is a
There is a prevalent idea that
run-on sentences convey more
information, but this is not
the case. The brain processes
3. Keep Sentences Short
and Sweet