referrals, however, a standard
website can also be a starting
point to generate a client/agent
relationship.
The problem with only relying on
this model is that the real estate
agent must learn how to push
their information out through
their website to generate
significant traffic to their site.
If they fail to do that, the
potential client may never know
their website exists. Or, if they
only provide a standard website
and the person accesses the URL
via their smartphone or tablet,
it may not be formatted for
them to quickly search and view
the information on a tablet or
smartphone.
If the visitor becomes frustrated
with the online experience
because of a website that is not
mobile-friendly, they will tend to
leave the site and never return.
With a mobile site, a real estate
agent can rely on techniques to
attract those same people with
a strategy that includes mobile
marketing concepts to provide
an outreach where potential new
clients might be congregating,
both offline and online. Then
by using real-time information
and customer relationship
management services, including
apps for both real estate agents
and customers, a real estate
agent can present a virtual
presence to a potential client,
even when they’re not around
and the person has never heard
of their ݕ