opportunity to add strength to
your press release.
Piggybacking off national or
local news, especially when it’s
trending, gives a natural edge to
your press release.
As an example, when new
research is published on how
consumers are using technology
to purchase homes, mention
the technology options your
business is offering. If you have
an angle that works with a
headlining story, use it to make
the release as attractive to media
as possible.
When distributing your release
on social media channels use
keywords and hashtags that
are trending to increase your
visibility.
Offer Professional Tips
Professional expertise is
valuable to readers. This is
why professional opinions are
regularly quoted in press releases
and media. An example is giving
first time buyers advice on what
they need to know before buying
a home.
Offering valuable tips builds your
credibility, amplifies your voice
and increases the views of your
press release because viewers
are looking to gain something.
Use this tactic when something
interesting is going on in your
industry. This will increase the
interest in your professional
advice and get more impressions
for your release.
Customized Infographics
An infographic offers a truly
unique and modern addition to
your press release. People love
infographics because they are
easy to read, visually stimulating
and convey information more
quickly than videos.
Infographics bring the text in
your press release to life and
extends the core message of
your business. Remember, an
infographic has to be meaningfu