Transform Transform July 2014 | Page 14

Press Release Ideas to Gain More Exposure for Your Business Publishing press releases is a common tactic real estate businesses use as part of a public relations strategy. Press releases are a great tool because they get picked up by other publications, create links to your online media entities and provide one solid source for information. press releases can make a huge difference in maximizing your selling power. This article will give you some modern and creative tips to gain more exposure for you. If you are looking to publicize specifically in local markets, news distribution websites are great because they allow you to promote in local markets only. Submit It Online So how do you add value to your traditional press release and make it stand out in front of the competition? Using a news release distribution service like prweb.com can greatly increase value and your credibility. The best press releases provide content for other social media channels and are easily sharable. Getting a little creative with your Submitting your release online is a good strategy because other news sites can easily pick up your information. Local journalists 14 could even contact you for article quotes. Overall, submitting your press release online is a good SEO strategy that will benefit your personal real estate site. Use Momentum from National News When national news hits related to your industry, it’s an