with your audience for a specific
method. For example, if you are
advertising to first-time home
buyers, include a ranch or other
smaller home with the list.
Even worse, they might guess
that your business has closed its
doors.
a personal level, and you don’t
want to make interested parties
feel anything else.
When to Post
Answer Questions in a
Timely Fashion
After a long day of conducting
open houses and taking clients
to visit properties, you might be
tempted to post a listing in the
middle of the night.
Many people look to buy homes
after they are married or when
they are expecting a baby for the
first time or a second child.
Twitter is a platform for
advertising, but it also allows you
to connect with potential buyers.
When you have dozens of
questions coming in on a regular
basis, answering all of them
might seem overwhelming.
However, failure to address the
concerns of possible clients
means that you may very well
lose their business.
This task does not have to be one
that you deal with by yourself.
Instead, consider hiring a social
media expert to keep the Twitter
account up-to-date in terms of
answering user questions and
concerns.
While this time period may work
for you, chances are, most of
your prospective buyers have
already retired for the evening.
Think about to whom you are
trying to speak. Let’s say that you
have a five-bedroom home that
would be perfect for a family
with three children. Post your
information at lunch-time or
after dinner when parents would
likely be on a break from work.
Carefully weave these elements
into your Twitter updates. You
might want to pose a question
asking if any of your followers
are getting married this summer
or expecting a baby when the
spring comes. Then, you can
follow-up with information
about a home that would be just
perfect.
In the 21st century, using Twitter
to connect with people is
practically a must for real estate
professionals that want to have
long-term success and to speak
with as many people as possible.
Incorporate Life Events
Twitter certainly helps you to
connect with your audience on
Starting a Twitter account opens
the door to many new marketing
possibilities.
Don’t Lose Touch
In addition to actually answering
the questions that your followers
have, you want to maintain a
regular presence on Twitter.
While you don’t need to post
constantly throughout the day,
you should try to log-in on a
regular basis and give clients and
future clients an update on what
you are doing.
If a long period of time goes by
and you do not post anything,
individuals might assume that
you have no new listings or
information to share with them.
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