How to Generate Real Estate Leads
Using Twitter
Dashing, invigorating and
innovative are words you want
used to describe your real estate
ventures. Traditional methods of
marketing that are well-seasoned
help to target some members
of your target audience, but
no reason exists to ignore the
changes that Twitter has birthed.
Using Twitter to generate real
estate leads has the potential to
increase your business if you use
the tool properly.
Know Your Audience
Twitter is a powerful social
media tool that reaches millions
of people, but all of these
individuals do not necessarily
constitute your target audience.
While you want to promote
activity from all types of people
looking to purchase a home,
12
niche marketing can help you
to connect with more specific
clients.
For example, you might gear
your posts toward individuals
who are looking for their first
home or to long-term home
owners who want a vacation
house.
Incorporate Your Location
The members of your target
audience want to know about
specific properties, but they also
want to have an idea of what the
area is like.
You can use your account to let
people know about some events
or activities taking place in the
community. Follow-up that
announcement with a plug about
how buying a house in the area
can allow potential buyers to
always enjoy these amenities.
Taking this step also shows that
you know the market and are
qualified to assist people when
it comes to answering questions
about this locale. The more
knowledge you have, the more
likely buyers are to trust you.
Promote Your Specific
Listings
Having a general scope of the
area is important, but you also
want to let followers know what
properties you have in-stock.
Ultimately, the goal is to rotate as
many properties into your Twitter
account as possible. Focusing
on just a couple of them over a
long period of time does not give
you the opportunity to reach as
many people as possible. Work
to include houses that match