Relevant Details
Only the most pertinent
information should be included
on this real estate sign.
For example, you should include
location, day of showing, and
maybe one unique feature about
the home.
Extraneous information only
clutters the sign’s message.
A sign’s purpose guides the
language. For instance, some
signs are to advertise the
property whereas others are
focused on open houses.
important, but there should
also be room for the real estate
agent’s logo, slogan or eyecatching photo.
Size of the Sign
Different signs should be
different sizes. For example,
advertising an available property
in an urban setting means
investing in a large sign that can
stand out amidst the other signs
and activity. A sign for a small
space in a quiet neighborhood
can be smaller in size.
Include Contact
Information
Add a Frame to the Sign
Every detail matters when
posting a real estate sign. Metal
signs are sleek and secure. The
sign will not flop over if there is
wind, and it gives the property a
polished appearance.
Smart professionals attach a
small box with brochures that
have additional information
about the property for sale:
everything from the price and
unique amenities to the square
footage and content about the
neighborhood.
Potential buyers need to know
how to contact you.
Including your phone number
and email in addition to your
website URL is important.
Business cards can be attached
to the sign too.
Accessorize the Sign
Real estate agents who want to
stand out from competitors will
add something unique to the
sign.
For instance, balloons are great
to advertise an open house. Small
trinkets like pens or keychains
pique people’s interest, and it’s
always smart to include sales
sheets and brochures of other
available properties too.
A sign really shapes a real estate
agent’s image. It’s important to
come across as genuine, helpful,
and professional. Accessories
build this reputation.
A sign can shape a buyer’s first
impression of a real estate
professional. Such marketing
materials need to be wellconsidered. Thinking about
everything from the colors and
images to the font and language
ensures the sign is easy to read,
attractive and builds a great
reputation for you.
Well-designed signage helps sell
properties quickly. Knowing the
components of this marketing
tool helps build buzz for a
property.
Consider the Font
Different fonts send different
messages. It is important that
information about this property
listing is easy to read in less than
30 seconds.
Viewers need to know that
the home is for sale and why
it is special. Large letters are
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