Transform Transform August 2014 | Page 9

• After your personal style is polished, find the best photographer you can and have photographic head shots done. A head shot is a close-up portrait of a person’s face. You will need them for marketing materials. If you wear glasses, pop the lenses out before taking the photo to prevent glare from the lights. Be sure to wear the frames so people will recognize you. Show How You Sell Homes Many real estate agents put forth the same efforts in the same way for most of their listings. We’ve already decided that you aren’t ordinary. So, here are some ways you should prove how innovative you are to homeowners who are considering engaging you. 1. Newspaper ads are a real estate agent’s top marketing tool, an essential way you connect your homes for sale to potential buyers. Persons who are considering listing their home with you should be shown a small album with the best examples of newspaper ads for homes you have sold. Let them see what they can expect from you. Remember, show ads of highend homes from one album, efforts for a mid-price range homes in another, etc. Bring the ads that fit the prospective lister’s home to your appointment. 2. Let the homeowners know how you will conduct an open house, how many you will hold and how they will be advertised. Get creative so you can present your marketing efforts as different and better than the competition. Grab Your Free Copy! 3. Make a list of the homes in your potential client’s neighborhood that you have sold in the past. This list should be in the form of a spreadsheet including the information below, but should not include the sellers’ or buyers’ names. • Photo and description • Home’s address • Short description, i.e., number of bedrooms, baths, etc. • Listing price • Time on the market • Sales price Make It Easy for Clients to Find You Are You Getting FREE Leads from LinkedIn? Get 50 Powerful Ideas and Explode Your Growth! If you live in or near a city, look out for the ads, signage, TV and radio ads and other graphic displays that grab your attention. They should be both striking and unique. Request Your Report Today! You want your outdoor advertising to attract sellers. Even if they do not call in response to the signs, they will probably recognize you when they see your ad in the local newspaper. (c) 602-809-0927 Call or Email Mark Rubischko Email: [email protected] Finally, you can prove your real estate agent “creds” by always being honest, truthful and solidly in your client’s corner. 9