Transform Transform August 2014 | Page 8

One-of-a-Kind Real Estate Agent? Presentation Tips that Show It! Are you a run-of-the-mill agent? Or, are you a real estate mastermind with the moxie and enough time in the saddle to leave the rest of the crowd in the dust? If you are of the second type, then you’ll have to be able to prove it to people wanting to list their homes for sale. So, if you want to attract more of the right kind of client, you need to market yourself as professionally as you would any top-of-the-line product or service. When a homeowner looks for a great real estate agent with whom to list their home, they are looking for the following qualities. 8 Present Yourself Professionally! Whether you are a man or woman, it is important to keep your style current. By paying attention to your personal presentation, potential clients will have more faith in your ability to sell their home quickly. Give yourself a long look in the mirror and then ask trusted close friends if you need to polish your style. • Keep your hair beautiful and current! Ladies should go to the best hair stylist you can afford. Don’t get stuck in the past with the hair style you wore in high school. If you are still rocking Farrah’s feathered tresses, it’s time to move on. • If you are a gentleman, keep your hair contemporary. If none of today’s TV and movie stars wear their hair like you, it’s a hint that your hair style is dated. If you think that your combover makes it look like you have more hair or if dying your hair black makes you look younger, it’s a styling emergency! • Always dress professionally. Department stores, like Macy’s, Nordstrom and others, have concierges who will evaluate your professional needs. They will show the most flattering and professional clothing styles. It’s a great idea to find one you really like, one who “gets” you so that they can pull some clothing just for you at an appointment. Most concierges work on commission so you won’t be charged extra.