your readers will like and share
your content, which also adds
more fans to your Facebook
page.
To grow your audience faster,
use advertising. Facebook ads
can be targeted to a specific age
group; in this case, between 25
and 50, the range in which most
people are looking to purchase
their first home.
If you can’t afford advertising
then take advantage of free
advertising by participating in
Facebook groups.
Since most cities and
neighborhoods have their own
groups, joining in and posting
about available homes in that
area can reach an audience you
might have otherwise missed.
3. Diversify with Email
It’s long been an adage of
marketing that nothing reaches
readers better than direct mail. In
today’s virtual world, that means
building an email list.
Facebook allows you to add a
form on your Facebook page that
will allow readers and fans to
sign up for your email list. Take
a look at a new app designed
to make it easy for non-techie
people to add forms to their fan
pages.
You can even offer incentives,
such as a free market analysis,
to encourage readers to sign
up. The better the incentive, the
better your conversion rate will
be. If you can offer something
that feels high-value readers will
flock to your list.
4. Include Calls to Action
At the end of your Facebook
posts, do you invite the readers
to take additional steps, or do
you simply end the post?
Including a call to action serves
multiple purposes: on one hand,
it lets readers know that there are
more steps they can take. On the
other, it provides a clear, succinct
way to end the post.
Many people struggle with just
cutting off the information they
provide in a way that doesn’t
come across as awkward, and
a call to action solves that
problem.
5. Use Events to Create
Leads
You can create a Facebook post,
and it will generate some interest
and possibly even leads for your
company. However, an event is
much more visible and allows
people to sign up.
As the event grows, so will the
interest it generates – as more
and more people see that an
event is growing in popularity,
their curiosity will mount.
Anything you do, whether it’s
an open house, a webinar, or
a special event that is open to
the public, can be made into an
event that will result in much
greater visibility than a normal
post might.
Just because Facebook isn’t
traditionally thought of as a way
to generate ton ́