Transform Transform August 2014 | Page 10

Combine SEO & Social Media for Better Search Engine Marketing Real estate agents who want to stand out from the competition take to the Internet to market themselves in new and exciting ways. • Condos Promoting a listing website and social media marketing have become just as important -- if not more important -- to agents who want to connect with buyers and sellers in their market, but simply having that presence isn’t enough. • Schofield This is why most real estate agents have taken it into their own hands to increase search engine optimization, or SEO, on their websites. What they’ve learned can help you. Know Your Keywords The basis of SEO is knowing keywords. Keywords represent type of properties, neighborhoods and real estate in general. For instance, let’s say a real estate agent is focused on a community like Wausau, Wisconsin. With a little keyboard brainstorming, you would come up wit H\