close proximity to schools,
for example, have a good
idea of what they want and
are more likely to schedule
an appointment than buyers
who are simply doing general
research.
What To Do With Keywords
After you have outlined several
appealing keywords, you must
begin to use them. But where?
The answer to that is simply
“everywhere,” but there is a
catch. Keywords should be
used in titles, URLs and page
content so that search engines
will associate those pages with
the keyword, but usage must be
natural so that the content is still
useful to real, human readers.
One main keyword such as
“residential real estate in
Wausau,” can boost a website in
the search engine results pages,
or SERPs, when used in the page
title and URL.
In fact, choosing a domain name
containing the focus keyword,
when possible, is an easy way to
connect both with buyers and
Google.
Keyword usage is important in
other areas, too:
• Link text
• Image file names
• Alt and title text on images
• Headings
• In page content (text)
Social Media Meets SEO
However, simply having an
optimized website isn’t enough
as many real estate agents are
finding.
As Google decreases the amount
of screen real estate dedicated to
organic (non-paid) results on the
SERPs, fewer real estate websites
appear on this first page.
Without paying the big G,
website owners have looked for
other outlets to promote their
businesses, and social media is
the answer.
Websites such as Twitter,
Google+ and even Tumblr are a
great place for people to keep
connected with their friends and
family, but they’re also useful
tools for people who who want
to expand their business. And
real estate already is the type of
business where a consumer’s
relationship with their agent is
more personal.
Indeed, those relationships can
span years and multiple moves.
Social networks provide a venue
for you to be personable and
connect to consumers in a way
that simply having a website
doesn’t allow.
Social networking also provides
additional locations in which to
use those focus keywords.
a few characters to dedicate to
appropriate real estate keywords,
but the best part of social media
might simply be the ability to
communicate directly to buyers
without having to go through
search engines.
After amassing a readership in
the hundreds or even thousands
on Facebook, Google+ or even
Pinterest, real estate agents have
a large audience who will see
new listings or blog posts.
Over the past several years,
agents have taken to their blogs
to provide useful content for
readers:
• Tutorials
• Q&A sessions
• Tips for buying or selling
When social network users find
those links, infographics and
videos useful, they’ll share them
with their friends.
Social networking can make
content go viral in a way that
search engines don’t, but the
point at the end of the day is to
bring readers back to the real
estate website.
Through combined social media
marketing and search engine
optimization, you can take the
Web by storm.
Descriptions on Facebook pages,
taglines on LinkedIn profiles and
Twitter biographies all provide
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