How to Connect with People Your
Customers Know on LinkedIn
®
Real estate agents interested in
connecting with people their
customers know on LinkedIn can
generate leads and referrals in 10
easy steps.
profile, a concise introduction
of your expertise and offerings
can be explored without forcing
future clients to read through the
fine print of a summary.
1. The 30-Second Video
Introduction
Save the summary to elaborate
on real estate sales objectives
and credentials.
When setting up a profile in
LinkedIn, it is important to
remember that LinkedIn is first
and foremost a social media site.
Used by recruiters, sales reps,
and business developers,
LinkedIn is the perfect clientele
building resource for you.
The key is to take advantage of
this major virtual networking
arena to increase contacts, and
boost property buyer interest.
By adding a 30-second video
commercial to your professional
12
2. Increase the Value of
Your Network
The concept of building a
network has never been so easy
to realize.
Once key contacts are
established on LinkedIn, it
is easier to build size and
confidence into your network.
You can reap the most rewards
on LinkedIn by investing a few
minutes of your time each
day sending direct connect
invitations, as well as, connecting
with profiles of ‘People You May
Know’ listed in the LinkedIn feed.
The goal is to expand your
professional network and to
increase the capacity of your real
estate business by reaching out
to services that compliment your
business, i.e. home improvement
contractors, landscaping
professionals, moving services,
etc.
When you connect with these
professionals their connections
see it in their newsfeed and it
draws attention to your profile.
3. Engage Ethically
Social media sites are an
exceptionally good environment
for generating business, but
there is a catch - ethics.